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Relationships not transactions

We must rethink how we work with customers and team members.

Different cultures work in different ways. Several cultures focus on relationships in the conduct of business. For many cultures, contracts are often not required as long there is a deep relationship and trust is high. However, with globalization we have seen many western ideas of rule of law and of contracts becoming increasingly important in the conduct of business. Whilst clear contracts create transparency and engender good working relationships, they often go too far. Often how we deal with customers and employees is based on strict interpretation of contracts. Often comprehensive contracts are demanded by customers and employees because they want to protect themselves. When trust is low, one needs a clearly written contract to ensure that we do not get cheated.


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